FREE Marketing Strategy Plan
Become clear on the best path for your organization.
We provide an in-depth dive into your organization's past and current practices that are effecting the way your organization runs and engages with your community. From surveys, audits and reports, we will create a clear picture of the current trajectory of your organization and what you need to reach your ultimate goals. Our approach is simple:
Quantitative and Qualitative Research
Transparent and No-Fluff Consulting
Client: Solano Avenue Stroll
MARKETING STRATEGY AND PUBLIC RELATIONS
The Solano Avenue Stroll is a staple of California community festivals located in Albany, CA since 1974. Having shut down due to the Covid-19 pandemic in 2020, Solano Avenue Stroll was eager to return in 2022; but needed support marketing the event effectively and efficiently (only 2 months lead time), getting businesses involvement and patrons joining the festivities.
We could see that Solano Avenue Stroll had an event that the community loved, but where also a bit timid in attending a mass attended event. Our team created a customized marketing and PR strategy to help bring in business partners, sponsors and participants. The Result? 100% Attendance Goal reached - 100,000.
Client: Stern Grove Festival
Stern Grove Festival Association, one of California's longest running live music festivals, required a new website to usher the organization out of the pandemic and into a new season that would attract old and new patrons to their 2022 (84th) season.
Working directly with the organization's Marketing Directors, ConsciousMark assessed the organization's current website, branding, organizational goals and audience to create a website that was not only aesthetically pleasing, but engaged their ideal patrons and donors to followed through on their desired call-to-action.
Results: 111% Increase In Website Traffic, 20% Increase in Social Media Followers