The Creative Business Marketing RoadMap
A 1/2 Day workshop to you create a strong, clear and actionable marketing strategy for your creative small business.
Thursday, March 2, 2023 | 10:00 AM - 2:00 PM, PST. ($195) Location: The Oakland Center 1000 Broadway - Oakland, CA
About this event..
This event, The Creative Business' Marketing RoadMap Live Workshop is designed to help you create a actionable marketing strategy for your business that can be implemented immediately. By the conclusion of this four-hour workshop, you will have a real, working marketing strategy for the area of your choosing. You will have a stronger understanding of who you serve, how to best meet their needs, while simultaneously meeting the needs of your business.
If you have experienced any frustration or confusion around how to market your business, you will leave this session feeling inspired, empowered and ready to make an impact.
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Who is this Workshop for?
This workshop is ideal for all creative businesses, including (but not limited to), artists, musicians, arts organizations, galleries, community, and grass roots organizations.
Workshop Schedule:
Part One:
- What makes a good Marketing & PR Strategy?
- Knowing the difference between Marketing and Public Relations (yes, there is a difference).
- Building the Executive Summary
- Clarifying Goals
Part Two:
- SWOT Analysis
- How to Research effectively
- Gathering Data and using it!
- Online and Offline Marketing Strategies
Part Three:
- Public Relations 101
- Building out your organization’s Marketing & PR Strategy
Frequently Asked Questions
How long is the workshop?
The Creative Business Marketing RoadMap Workshop is a 4-hour workshop; 10:00 AM – 2:00 PM.
Will lunch be provided?
Yes! A boxed lunch will be provided. Attendees will receive a lunch option menu prior to the event.
Will a sample strategy be provided?
The goal of the workshop is to help you create your Marketing & PR Strategy in real time. A blank template will be provided for building your strategy during the workshop.
Where will the workshop take place?
The workshop will take place in Oakland, CA.
Meet Your Instructor
Kenya Moses is the Founder & CEO of ConsciousMark, CM Artist Management, The Musician's Marketing Academy and a Professional Vocalist. With over two decades of experience as a business owner, marketing strategist and professional musician, she has dedicated her world supporting the music and arts industry - amplifying messages and advocating for equity within the artistic community.
Learn more about Kenya, here.