Some musicians will tell you that an EPK is dead in the industry. This is simply not true. Having a well put-together Electronic Press Kit can often make or break an opportunity.
Think of an EPK as your pertinent information hub. When you reach out to a festival, club, agent, etc., you need to be able to demonstrate just why you are the perfect musician for the job. In your EPK you will provide the right (needed) information so that those hiring, can make an informed decision.
Believe it or not, one of the most difficult things can be introducing yourself in a succinct way that makes a lasting (good) impression.
Sharing the right media is crucial to the success of your EPK. Here we learn how to choose the right content and how to package it.
Once we've established what we are sending and to whom, we must present it in a way that leads to the desired goal (aka. booking).
Kenya Moses is the Founder of the Musician's Marketing Academy, CEO of ConsciousMark and a Professional Vocalist. With over two decades of experience as a business owner, marketing strategist and professional musician, she has dedicated her world supporting the music and arts industry - amplifying messages and advocating for equity within the artistic community.
Learn more about Kenya, here.